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About us


adidas exists to change people’s lives through sport. Recognising the inherent link between music, sport and lifestyle, adidas have partnered with Zound Industries, a world-renowned manufacturer of audio products, to create a unique offering that matches the unrivalled brand and product experience you expect from adidas footwear and apparel. This is a partnership that fuses functional and cutting-edge tech with style and performance.

Zound industries are an industry-leading creator of headphones and speakers:

“We are on a mission to create products that excite, intrigue and surprise. Based in Stockholm, Sweden we design, develop and market headphones and speakers. But we do it our way. Armed with a genuine passion for new technology and user centric innovation, we take a brand and give it a little bit of Zound magic.”


Anchored in human-centered design, with a focus on technology innovation, function and fit, adidas and Zound Industries are determined to give athletes at every level the ultimate audio experience, in any field of play. The adidas Creator athlete is Never on Pause; whether on the street, the gym or everyday life, they are constantly moving forward both physically and in spirit. Sport is constant, and so are they.

With co-creation embedded in adidas’ DNA, adidas Headphones were concepted and tested with the input of adidas’ creators. The result is a blend of intelligent design and visceral sound that supports everyday athletes at every step; from warm-up, to workout, right through recovery.